Aussie poofs, drinking "lite" beer

Saint John MacLean † · Joined: 25 Oct 2006 Posts: 4462 Location: Here

"It's being marketed as the pint for new men - not lager louts - and has half the alcohol content of normal beer. Is this a good thing?
He takes care over his appearance and moisturises daily. He knows about art, literature and food, as well as football and beer. Isn't it about time metrosexual man had his own lager?

"Lite" lager is brewed with a lower alcohol content but all the taste of the full-strength stuff, according to the breweries. It's pitched at the less laddish new man who still wants a "proper pint" with his mates.

Until now the trend has been for stronger drinks and larger measures. In recent years standard lager has risen in strength from 3.5% to 4.5% alcohol content and wine from 10% to 13%. But breweries believe if the beauty industry can get men moisturising, they can get them into mid-strength lager.

If sales figures from other countries are anything to go by they're right. In "bloke-ish" Australia such lager now makes up 13% of the beer market.

Brands include Beck's Vier and Guinness Mid-Strength and on Monday Britain's biggest beer brand, Carling, is officially launching a 2% lager - C2.

"We've finally cracked the mixture of art and science to brew a mid-strength lager that tastes just as good as a regular pint," says Andy Cray, brand director for Carling."

From the BBC...

tarff26 · Joined: 31 Oct 2006 Posts: 132 Location: Glasgow

"We've finally cracked the mixture of art and science.........."

hmmmmm

its a drink for poofs, like Magners and WKD

Saint John MacLean † · Joined: 25 Oct 2006 Posts: 4462 Location: Here

Exactly

tarff26 · Joined: 31 Oct 2006 Posts: 132 Location: Glasgow

I mean, who comes up with ideas like this?

but i guess its not aimed at me. i shouldve stopped reading after sentence 2 - "He takes care of his appearance and moisturises daily..."

Who does, fucken Dale Winton?

ALFIE CONN · Joined: 30 Oct 2006 Posts: 4777 Location: Sunny Ayr

At least Dale Winton can get a decent haircut Cool

_________________
"The Celtic shirt does not shrink to fit inferior players"

tarff26 · Joined: 31 Oct 2006 Posts: 132 Location: Glasgow

morning Alfie - it aint looking any better in the mirror today unfortunately Crying or Very sad

ALFIE CONN · Joined: 30 Oct 2006 Posts: 4777 Location: Sunny Ayr

tarff26 · Joined: 31 Oct 2006 Posts: 132 Location: Glasgow

its far too early for that sort of joke alfie!!!

got it cut yesterday cos im away out tonight but now wishing i hadnt bothered. used to look like paul in my avatar but now more like george looks now!!

ALFIE CONN · Joined: 30 Oct 2006 Posts: 4777 Location: Sunny Ayr

What, George from Rainbow? Laughing

_________________
"The Celtic shirt does not shrink to fit inferior players"

tarff26 · Joined: 31 Oct 2006 Posts: 132 Location: Glasgow

no way, george has too much hair! more like zippy, all smooth up top now

anyone else on today?

ALFIE CONN · Joined: 30 Oct 2006 Posts: 4777 Location: Sunny Ayr

It's Friday morning, most people don't switch on their computers until after 10 Laughing

_________________
"The Celtic shirt does not shrink to fit inferior players"

Saint John MacLean † · Joined: 25 Oct 2006 Posts: 4462 Location: Here

Or half nine in my case Embarassed

Morning all

tarff26 · Joined: 31 Oct 2006 Posts: 132 Location: Glasgow

Bastards!!!

the eye in the sky has made sure my computer is on at 8.58am sharp

morning Mclean Very Happy

Saint John MacLean † · Joined: 25 Oct 2006 Posts: 4462 Location: Here

Morning tarff and your incredibly magnificent haircut Laughing

tarff26 · Joined: 31 Oct 2006 Posts: 132 Location: Glasgow

pffff, i wish it was magnificent, but i fear folks will be staring at it tonight for all the WRONG reasons.

anyway, enough about me Laughing

whats all you cants up to this weekend?